Three decades of digital innovation — through one revolution, into the next.
Lovestjärna Consulting helps companies move faster on the operational side of digital — where strategy meets the systems that actually run on Monday morning. The work is driven by a long habit of digital innovation: finding what's possible with new technology, then building it so it holds up in production. Three decades of building things that ship, across industries from print to global luxury retail.
Most of what I've built started with "what if we could…" — and ended as something running in production. New technology only matters when it solves a real problem at a real scale.
Some projects need a pitch deck, some need a senior advisor in the room, some need hands on the keyboard. I work in all three modes — and they share one rule: what gets built has to keep running after I'm gone.
When I design something digital, I build it. Working prototypes you can click through, test and ship — not static images for someone else to translate. AI makes that loop short enough to be useful in the room.
Most projects fail in translation between the two. I know both well enough to spot the friction early — which means meetings get shorter and decisions get cleaner.
There's an entrepreneur in this work — and a builder. Templates and shortcuts are fine for someone else's brand. Mine carry my name — and so should yours.
Choosing, designing and migrating the platforms that have to last ten years — not eighteen months. CMS, commerce, data models, integrations to ERP and CRM.
Running campaigns end-to-end — web, advertising, social, signage, email, video. Marketing automation, customer journeys, Marketing Cloud, partner enablement within GDPR.
AI as the engine, not the add-on. Workflows, agent structures, context engineering, prompt design for teams. A marketing function that ships faster.
SEO, structured data, metadata, taxonomies, UTM and tracking, multilingual operations across many markets. The infrastructure that makes large sites perform.
Order platforms, web-to-print, campaign tools, digital signage, partner portals, media libraries, NFC/RFID tracking. The operational layer between brand and execution.
Mobile apps, enterprise apps, web applications. Past work includes leading concept and design for a real-time 3D configuration system in Unreal Engine.
A background rooted in the print industry — and the digital revolution that rewrote it. From hands-on prepress, graphic design and art direction, through web, e-commerce and apps, into the AI shift happening now. A 3D printer in the workshop, because curiosity doesn't retire. Based in Sweden. Working globally.